I collaborated with Kate Ellam, founder of The Mind Matters Counselling, to bring her vision to life through a calm, authentic, and emotionally resonant brand identity.

This project involved developing the brand’s aesthetic, logo, colour palette, website, copywriting and social media presence, all tailored to reflect Kate’s warm and approachable style of therapy. I also created a comprehensive brand pack, ensuring consistency across all platforms and touchpoints.

The final outcome is a boutique-style counselling brand that stands out from more clinical competitors, offering clients a welcoming space that feels both professional and personal.