For a university brief on Creative Fashion Branding and the Metaverse, I developed a digital marketing campaign for Size? and New Balance’s MiUK range—celebrating four decades of UK-made trainers.

The campaign concept, "Exploring British Culture and Subcultures," blends sweeping UK landscapes with vibrant scenes of streetwear, fashion, and music. Deliverables included a one-minute campaign film, NFT integration exclusive to MiUK purchasers, and a strategic rollout plan detailed in a comprehensive presentation deck.

Balancing product and brand storytelling, the campaign encourages user participation through the interactive hashtag #IAmMiUK, fostering national pride and user-generated content.