Worked with Lolli Lifting, a premium women’s fitness gear brand, to develop a series of minimalist logogram concepts aligned with their vision of empowerment and fun.

Collaborating with founders Lucy and Oli, I analysed insights from their onboarding questionnaire to understand their brand story, aesthetic, and audience of young, active women. Drawing on their pastel colour palette and expanding product range, I explored versatile design solutions that would complement their existing identity.

Whilst my logo concepts were ultimately not selected, the project allowed me to refine my approach to brand-led design, experimenting with visual elements that reflected Lolli Lifting’s ethos. The experience strengthened my ability to create relevant, audience-driven brand assets—even when navigating creative pivots.