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LIONEL RICHIE 'SAY HELLO TO THE HITS' TOUR PROGRAMME

May 2025

As the sole designer of Lionel Richie’s official 2025 UK & EU "Say Hello to the Hits" tour programme, I was responsible for the complete creative execution of the 16-page publication. Commissioned through my affiliation with Hill Print Ltd., Lionel’s UK-based printing partner, I worked closely with his merchandising and management team to produce a high-impact, visually cohesive collector’s piece that celebrates his legacy and global fanbase.


The programme combined archival photography, stylised layouts, and a refined green, black and white aesthetic to align with the wider tour branding. My responsibilities included layout design, photo selection, retouching, typographic styling, and preparing the final artwork for large-scale print production under tight deadlines.

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