Collaborated with experienced tennis coach Kirk Woodall to revamp and elevate his brand identity through a strategic, multi-channel marketing approach.

Over our 10-month partnership, I led website design, copywriting, social media management, content creation, and engagement strategy. Within just three weeks of taking over Kirk’s Instagram, engagement skyrocketed by 9,000%, attracting national recognition from tennis professionals and leading to an influencer sponsorship with Yonex Tennis. His following grew organically from 100 to over 700 by October 2024.

Beyond digital growth, I produced monthly newsletters, managed giveaways, created reels, and regularly engaged Kirk’s audience to foster connection and community. I also directed a series of professional sports photoshoots, collaborating with Kirk, photographers, and models to capture his dynamic coaching style.

The refreshed brand now reflects Kirk’s core mission: to build an inclusive tennis community where players of all ages and abilities can thrive through a shared passion for the game.