Working with Dr Nicky Westwood, the founder of Aesthetic Balance, I provided comprehensive creative and strategic support to elevate her aesthetics clinic across every touchpoint. This included developing a refined brand identity, crafting a bespoke tone of voice, designing cohesive visual assets, and building a fully optimised, SEO‑friendly website showcasing her treatments. 

To strengthen Nicky’s digital presence, I produced a full Social Media 101 Guide specifically tailored to the aesthetics industry. This 60+ page resource covered everything from content strategy and branding to audience engagement, grid planning, and growth metrics—empowering Nicky to take control of her marketing with confidence.