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WITCH HUNT: A Fashion Film

Date

January - April 2025

Created as part of my Final Major Project for Birmingham City University, Witch Hunt is a narrative-driven fashion film exploring the historical and modern persecution of women through the symbolic language of style.

Blending fashion communication, storytelling, and feminist critique, the film spans three time periods: following a 1600s accused witch, a 1900s suffragette, and a present-day businesswoman. United by a shared symbol and collective resistance, their stories converge as a powerful metaphor for female oppression and sisterhood across time.

Inspired by untold female histories and the power of visual design to challenge injustice, I led the film's full creative direction: conceptualising, casting, styling, producing, and editing the film. Deliverables included the short film, three sets of promotional posters, a printed lookbook, branding for a hypothetical screening event, and a comprehensive marketing strategy.

I collaborated with professionals in film, photography, and editing to bring the vision to life, showcasing my capabilities in branding, typography, campaign development, and post-production.

Photographer/ Videographer: Samuel Singer
Cast: Melody Atkinson, Amanda Joy, Lauren Moore, Sam Bailey, Luke Stone, John Wragg

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