During a 70-hour placement at Stourbridge Lawn Tennis and Squash Club, I led the club’s rebrand, transforming its visual identity and digital presence.

I began with a full brand and market analysis, identifying inconsistencies and digital engagement gaps. From there, I developed comprehensive Brand Guidelines, including a refreshed colour palette, typeface and art direction, all designed to enhance consistency and broaden the club’s appeal.

I also created a targeted social media strategy and led a full website redesign, incorporating member feedback to improve usability and overall experience. To support the launch, I organised a high-impact photoshoot to generate cohesive, on-brand promotional imagery.

This project strengthened my skills in branding, digital media, and project management—contributing meaningfully to the club’s revitalisation and long-term growth.