Stourbridge Lawn Tennis & Squash Club

During a 70-hour work placement at Stourbridge Lawn Tennis and Squash Club, I played a pivotal role in initiating and overseeing the club's rebrand.

My journey began with a comprehensive analysis of the club’s current branding and market position, which revealed several areas for improvement, including inconsistencies in brand identity and digital engagement challenges. I developed a detailed Brand Guidelines document, establishing a cohesive visual and messaging strategy to enhance the club's market presence and appeal to a broader audience.

This included crafting a new logo, refreshed colour palette, and consistently-used typeface, as well as devising a social media strategy to better connect with both existing and potential members. Additionally, I led a successful website redesign project, incorporating feedback from members to create a user-friendly and dynamic online experience.

My efforts culminated in organising a high-impact photoshoot to generate fresh imagery for the club's promotional materials, ensuring alignment with the new brand identity.

Through this project, I honed my skills in branding, digital media, and project management, making a significant contribution to the club's revitalisation and future growth.