I worked with Lucy Lewis—former GB gymnast and certified fitness PT—to bring her brand vision to life across all three arms of her fitness business: Glow,Girl , SHAPED. by Lucy , and Shaped.Youth. My role centred around developing distinct yet cohesive brand identities for each, designing bespoke logos, colour palettes, and visual systems that reflect their individual audiences whilst maintaining a united look and feel.

From brand strategy to execution, I supported Lucy in creating strong foundations for each brand. As well as building a full website that houses all three brands and writing the website copy to clearly communicate Lucy’s ethos and services, I designed brand collateral, event posters, social media templates, and custom illustrations, all aligned with the tone and purpose of each offering.