I worked with Donna, the founder of Severn Souls Yoga, to create a grounded brand identity for her inclusive yoga practice, based in Chesterfield and inspired by her roots in Stourport-on-Severn.

From concept to launch, I supported her in building a soulful visual direction: designing a bespoke logo suite, nature-led colour palette, and thoughtful typographic system.

The project also included strategic brand positioning, product mockups, and social media templates to help her confidently introduce Severn Souls to the world.