Allure Aesthetics is a luxury aesthetics clinic run by experienced nurse prescriber Jennie Tollerton. Based at Halfpenny Green Wine Estate in Staffordshire, the brand focuses on delivering bespoke, expert-led treatments designed to help clients feel confident inside and out.

For this project, I worked closely with Jen to refresh her brand visuals, developing a cohesive brand identity that reflects her medical expertise and warm, approachable nature. I built a custom website that showcases her wide range of treatments and enables online booking for added convenience.

In addition, I designed printed marketing materials, seasonal promotional assets, treatment descriptions, and social media graphics for Jen.

This project involved ongoing collaboration and thoughtful brand storytelling, resulting in a clean, elevated aesthetic that appeals to a wide client base whilst staying true to Jen’s values.